Accor, a leading global hospitality group, has unveiled ambitious plans to expand its luxury hotel portfolio in China, aiming to double its presence to 1,600 hotels over the next five to six years. The announcement, made at a press conference in Shanghai, highlights China's crucial role in Accor's global growth strategy, with the country experiencing a 46% year-on-year increase in inbound tourism.

The group is strengthening its strategic partnerships with key players such as Jin Jiang International Group, H World Group, and Sunmei Digital Intelligence. These collaborations are pivotal to Accor's integration into the Chinese market, with a focus on setting industry benchmarks and expanding direct booking and loyalty platforms.

Accor currently operates over 830 hotels across Greater China, including more than 50 luxury establishments. The group has signed agreements for several new luxury projects, including Fairmont Hangzhou Huagang and Sofitel Xi'an Chanba, as part of its strategy to refine high-end offerings and deepen midscale market presence.

Sébastien Bazin, Accor's CEO, expressed confidence in China's tourism industry's long-term prospects, stating, "China is not only one of the world's largest outbound source markets but also a premier destination dreamed of by global travellers."

Accor's expansion aligns with China's efforts to enhance its tourism sector, with multiple landmark projects set to open in 2026, including Fairmont Dalian and MGallery Chengdu Financial City. This strategic move underscores Accor's commitment to maximising asset value and exploring the vast potential of China's tourism market

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