21c Museum Hotels (21c) is a US-based hospitality company which was founded by contemporary art collectors and preservationists Laura Lee Brown and Steve Wilson. Through the agreement, it will be fully integrated into the MGallery collection, marking the arrival of the MGallery brand into North America.
Bearing both the MGallery and 21c brands, 21c Museum Hotels – MGallery will maintain 21c’s distinctive style — boutique hotels with contemporary art museums and chef-driven restaurants.
“A new vision of high-end, boutique accommodation”
Yohan Amiot, vice president brand management, MGallery, said: “MGallery was first created in 2008 to share a new vision of high-end, boutique accommodation featuring highly emotive experiences designed to be inspiring, engaging, and richly imbued with character. This ambition gave rise to a collection of unique storied boutique hotels that are captivating, memorable and individually-styled.”
21c Museum Hotels – MGallery currently includes eight properties in Bentonville, Cincinnati, Durham, Kansas City, Lexington, Louisville, Nashville and Oklahoma City. Additional projects are in development in Chicago, slated for debut in late 2019, and Des Moines.
The brand’s properties are now bookable through Accor reservations systems, including Accor.com. 21c will also officially join Le Club AccorHotels as of 1 April 2019, affording 21c guests full access to Le Club AccorHotels member benefits and earning status points.
“An exciting period of growth”
Chris Cahill, deputy chief executive officer, Accor, added: “We are embarking upon an exciting period of growth for 21c Museum Hotels and the MGallery Hotel Collection. Marrying 21c’s exceptional and distinctive brand with the influence of the MGallery collection and strength of Accor’s global platform deepens the full range of unparalleled experiences available to our guests. The official North American introduction of the MGallery brand marks the continued expansion of our lifestyle ‘boutique’ footprint.”