The Regional Office of Sustainable Tourism (ROOST) has unveiled its new data management system, Adirondack Regional Database (ADK Data), designed to optimise travel information for the Adirondack region in upstate New York. This system, developed by ROOST's web team, aligns with advancements in artificial intelligence (AI) and search engine technology to improve how travellers plan their trips online.
ADK Data centralises regional information into a machine-readable format, ensuring AI travel assistants and search engines provide accurate, real-time data. This approach enhances the digital visibility of local businesses and improves internal efficiency. ROOST, which manages seven regional websites, allows partners such as hotels and attractions to sync information across its network, reducing errors and streamlining the planning process for over 18 million annual visitors.
Covering more than 6.2 million acres, the Adirondacks' 101 towns and villages host thousands of events and activities each year. ADK Data ensures this vast amount of information is up-to-date, promoting cross-promotional efforts that help visitors explore the region. Jasen Lawrence, ROOST's Director of Digital Strategy, stated, “By centralising our local data into a highly-structured format, we are ensuring that our businesses and events are ‘AI-ready.’”
The system supports event, attraction, and business listings for several regional websites, including AdirondacksUSA.com and LakePlacid.com. According to ROOST CEO Dan Kelleher, this technology represents a significant advancement in their strategy, ensuring Adirondack communities remain competitive in the digital travel landscape
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