Advantage uses the power of online for campaign


Advantage Travel Partnership will run its turn of year promotional campaign to engage consumers with promotion-led offers during the key 2018 holiday booking period.

For the first time, Advantage members will be able to use centrally created digital assets, which will integrate with more traditional marketing methods, and maximise sales opportunities through online advertising on social media and websites.

During January 2018, the company will help members reach more than 750,000 new customers through a direct send out of an offer-led booklet.

Households will be targeted to fit the profile of members’ most loyal customers.

Additionally, personalised direct mail and email communications will be sent to existing customers.

The availability of new digital assets for use on social media, agency websites and SEM (Search Engine Marketing), will assist members in reaching a wider UK audience to drive online and in store bookings.

The campaign will retain the ‘Travel Yourself Happy’ tag line used in campaigns during 2017.

David Forder, head of marketing, Advantage Travel Partnership said: “Following on from the successful offer-led direct marketing campaigns in 2017, the Turn of Year campaign will entice new and existing travellers to ‘Travel Yourself Happy’ in 2018. We hope to build on previous direct marketing achievements by engaging more consumers with the addition of digital, social media and content marketing assets. Furthermore, this year we will be arming our members with all the tools and guidance they might require implementing their own campaign, through video tutorials and ‘how to guides’ – we’re going all out to help our members maximise the busy booking period.”

There are Turn of Year assets available to Advantage members will individually set the promotions available to their customers to ensure that each company can strategically complement their business model and objectives.

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