Vietnam is rapidly becoming a prime location for global exhibitions and large-scale events, thanks to strategic infrastructure developments and policy reforms led by Vingroup. The Vietnam Exposition Centre (VEC) in Hanoi is at the forefront, offering one of Southeast Asia's largest event complexes, covering 900,000 square metres.

The country's appeal is bolstered by political stability, economic growth, and a young, affluent population. Dr Cấn Văn Lực, Chief Economist at BIDV, highlighted Vietnam's consistent 6.4% annual growth over four decades, with per capita income now exceeding $5,000 (US$5,000) and projected to reach $8,500 (US$8,500) by 2030. This economic backdrop is fuelling demand for entertainment and live events.

Vietnam's Meetings, Incentives, Conferences, and Exhibitions (MICE) sector is valued at approximately $6 billion (US$6 billion), with the advertising market reaching $3.5 billion (US$3.5 billion). The live entertainment industry alone generates over $50 million (US$50 million) annually, supported by more than 700 large-scale events.

Policy reforms are pivotal, with the Politburo's Resolution No. 80 aiming for cultural industries to contribute 7% of GDP by 2030. Measures include reducing VAT to 5% and introducing tax incentives for exhibitions and performances. Infrastructure projects like the upcoming Hùng Vương Stadium and PVF Stadium further enhance Vietnam's capacity to host international events.

Geoff Dickinson, CEO of dmg events, noted, "The combination of national ambition and world-class infrastructure has the potential to transform the country into a major destination for global events." With Vingroup's continued investment, Vietnam is poised to reshape its role in the global events industry

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