Advantage Travel Partnership has announced the full agenda for its annual Conference, set to take place in Madrid from 11 to 14 May 2026. Under the theme "Powered by People," the event aims to engage both leisure and business travel sectors through keynotes, breakout sessions, and networking opportunities. Technology journalist Georgie Barrat will moderate, focusing on technology that enhances human expertise.
The conference will feature a keynote by Julia Lo Bue-Said OBE, setting the direction for Advantage and the UK travel industry. Mehreen Khan, Economics Editor at The Times, will provide a global outlook on forces reshaping the world. Other sessions include debates on geopolitics, UK politics, and aviation policy, as well as discussions on future travel trends and mental health in the industry.
Day two will offer practical breakout sessions tailored to delegates' business needs. Networking events, such as Speed Networking and Dine Arounds, will facilitate relationship-building. A Farewell Party will conclude the event, with optional experiences like a Golf Tournament and city tours available.
A highlight is the "Travel as a Force for Good" session, offering immersive experiences in Madrid. Delegates can choose between a street art tour in Lavapiés or a visit to San Cristóbal Market, both designed to give back to the community.
Julia Lo Bue-Said, CEO of Advantage Travel Partnership, emphasised the conference's focus on transformation and progress, stating, "Our time together will be dedicated to exploring and advancing the themes that define our industry's future."
For more details, visit the Advantage Travel Partnership website
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