Agoda, a digital travel platform, and the Global Sustainable Tourism Council (GSTC) have announced the expansion of their Sustainable Tourism Academy into Japan, now offering full Japanese language support. This development marks the Academy's first anniversary and its achievement of over 3,500 registered users, aiming to bolster sustainable tourism practices across Asia.

The Academy, which utilises the GSTC Hotel Standard, has become a crucial resource for hospitality professionals seeking to implement sustainable practices. Dr Soohyun Kwon, GSTC Senior Research Specialist and Japan Director, highlighted the importance of education in sustainable transformation, stating, "This partnership between Agoda and GSTC exemplifies how the private sector can drive meaningful change across Asia."

The initiative is particularly significant for Japan's tourism industry, a vital component of the nation's economy. Tadashi Ikai, Senior Country Director of Agoda International Japan, emphasised the importance of sustainable practices for future growth, noting that the Academy's accessibility in Japanese supports both major brands and family-run businesses in enhancing Japan's reputation as a responsible travel destination.

The Academy offers courses in seven languages, including English, Vietnamese, and Korean, with popular courses focusing on GSTC Standards and sustainable policy development. This expansion reflects Agoda's commitment to supporting sustainable tourism and the communities that contribute to Japan's appeal. Prospective learners can now enrol in courses available in Japanese, furthering the Academy's reach and impact

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