Agoda, the digital travel platform, has reported a 55% month-on-month increase in accommodation searches for the Hari Raya festive period, with Japan and China among the top searched markets. This surge in interest comes from travellers in Malaysia, Indonesia, and Singapore, seeking check-ins between 20 and 23 March 2026. Bali remains the most popular destination, followed by Yogyakarta, Bandung, Kuala Lumpur, and Tokyo.

Traditionally, Hari Raya, or Eid al-Fitr, is a time for family reunions and celebrations, often leading to increased travel as people return to their hometowns or plan short breaks. However, Agoda notes a shift in preferences, with more travellers exploring destinations beyond their usual choices. "Japan and China, for example, are growing in appeal this festive season as they become more accessible through measures like eased visa rules and new unique experiences," said Andrew Smith, Senior Vice President of Supply at Agoda.

China's appeal has been bolstered by a 7% year-on-year increase in accommodation searches, driven by the country's recent visa-exemption expansions and eased transit rules. Meanwhile, Japan's broader appeal aligns with its government’s target to attract 60 million foreign tourists annually by 2030.

Agoda's Tailored to Win report highlights the importance of localisation strategies for hotels, suggesting that offering halal-friendly options and reflecting cultural preferences can significantly impact Revenue Per Available Room (RevPAR). As travel planning for Hari Raya accelerates, Agoda continues to support partners with data-led insights and tools to enhance their offerings for diverse traveller needs

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