Air New Zealand has unveiled its revamped loyalty programme, Koru, which officially launches today. This new programme replaces the existing Airpoints system, aiming to provide a more straightforward and rewarding experience for the airline's over five million members. The changes come in response to customer feedback, emphasising simplicity and relevant benefits.
Scott Wilkinson, Air New Zealand's Chief Commercial Officer, stated, “We’ve listened closely to our members. They told us they want a simpler programme with clear, relevant benefits, and Koru is our response.”
Members will transition from Airpoints to Koru, retaining their existing points and status. The programme introduces various tiers, including Koru Gold, which offers milestone rewards and recognition upgrades, and Koru Black, which provides personalised benefits for frequent travellers. Koru Bronze serves as an entry point, allowing members to earn points through everyday spending with over 40 partners.
Koru also lays the groundwork for future enhancements, such as new partners and expanded travel experiences. Construction of the Koru Premier Lounge at Auckland International Airport is set to begin later this year, promising a spacious environment for Koru members.
Wilkinson highlighted the programme's significance, saying, “Loyalty is about recognising and rewarding our customers in ways that feels meaningful. Koru delivers that, with greater flexibility, more choice, and benefits that reflect how people travel today. And this is just the beginning.”
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