As Hari Raya 2026 approaches, AirAsia MOVE has revealed that travel patterns for the festive period from 15–28 March are undergoing significant changes. The airline's analysis of booking trends highlights three emerging patterns among Asean travellers, reflecting a shift in how over 260 million Muslims in Southeast Asia plan their homecoming and holiday journeys.

The first trend indicates a preference for early bookings, with many travellers securing their flights well in advance to avoid last-minute price surges and ensure availability. This shift suggests a more organised approach to travel planning, likely influenced by previous experiences of high demand during festive seasons.

Secondly, there is a noticeable increase in group travel bookings. Families and friends are opting to travel together, which not only enhances the festive spirit but also offers cost savings through group discounts. This trend underscores the communal nature of Hari Raya celebrations, where togetherness is a key element.

Lastly, AirAsia MOVE notes a rise in the use of digital platforms for travel arrangements. Travellers are increasingly relying on apps and online services to book flights, accommodations, and other travel-related services. This digital shift is part of a broader trend towards convenience and efficiency in travel planning.

These insights from AirAsia MOVE provide a glimpse into the evolving travel habits of Asean Muslims during one of the region's most significant religious celebrations. As these trends continue to develop, they may influence future travel offerings and services in the region

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.