Latvian airline airBaltic has reported an 84% increase in the number of mobile bookings in 2019 compared to the year before.
Jolanta Rema, vice president of e-commerce of airBaltic: “Customer habits are changing, and we see that each year the number of people that purchase their flight tickets on mobile devices grows significantly. To provide a seamless booking process, last June a new mobile friendly version of our website was launched. It has helped to increase mobile conversions significantly.”
There is also a notable group of customers who use mobile devices for planning their travel, but still prefer to complete flight ticket purchase on personal computer. In a few years, it is very likely that this significant group will also go fully mobile, Rema added.