AirBorneo, the newly established state-owned airline of Sarawak, Malaysia, has entered into a long-term agreement with Sabre Corporation to utilise its advanced technology solutions.
The partnership aims to bolster AirBorneo's network planning, revenue optimisation, and data-driven decision-making as the airline commenced operations in January 2026.
Megat Ardian Wira Mohd Aminuddin, CEO of AirBorneo Holdings, stated, “By partnering with Sabre even before our first flight took off, we are ensuring that our pricing, planning, and revenue management capabilities are built on a robust, data-driven foundation.”
Maneesh Jaikrishna, Vice President and General Manager of Airline IT Solutions, Asia Pacific at Sabre, likewise highlighted the importance of technology in accelerating growth and connectivity, noting that AirBorneo's approach exemplifies how strategic planning can lead to successful airline operations.
On the rise
With Sabre's support, AirBorneo is set to play a crucial role in maintaining vital air services across Sarawak and Sabah whilst expanding its reach beyond, contributing to the region's economic and tourism development.
AirBorneo, formed through the acquisition and rebranding of MASwings, seeks to enhance regional connectivity and support long-term growth.
By deploying Sabre’s Network Planning & Optimisation suite, Mosaic Revenue Optimiser, and Market Intelligence & Global Demand Data, the airline aims to automate flight schedules, optimise pricing strategies, and gain competitive insights.
The airline plans to operate within a four-to-five hour flight radius, targeting regional hubs such as Singapore, Indonesia, and South Korea, with future ambitions for longer-haul destinations.
This strategic move is expected to position Sarawak as a significant aviation and tourism hub, enhancing travel options for both local communities and international visitors.
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