The Ajman Department of Tourism, Culture and Media has initiated discussions with the German Consulate to enhance tourism and cultural ties. During an official visit, Mahmood Khaleel Alhashmi, Director General of the Department, met with Sybille Pfaff, Consul General of Germany in Dubai, to explore joint initiatives in tourism marketing and cultural events.

The meeting focused on promoting Ajman as a prime destination for German travellers, leveraging the emirate's cultural authenticity and integrated tourism infrastructure. The Department presented its plans to attract German visitors, highlighting diverse tourism programmes and cultural events that reflect Ajman's unique identity. These efforts are part of a strategic approach to position Germany among Ajman's top five international tourism markets.

Alhashmi expressed enthusiasm for building a partnership with Germany, stating, "We look forward to building a genuine partnership with the German side that goes beyond traditional cooperation." Pfaff acknowledged the potential of Ajman, noting, "The unique tourism experience offered by Ajman makes it a prominent destination for European travellers."

The discussions also covered cultural and artistic collaborations, aiming to enhance dialogue between Arab and European civilisations. Both parties recognised the role of digital influencers in promoting Ajman to the German public.

This visit underscores the growing momentum in Ajman's tourism sector, driven by sustainable development goals. Both sides are committed to translating this momentum into actionable steps, reinforcing Ajman's status as a key tourism and cultural destination in Europe

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