Ajman Department of Tourism, Culture and Media is showcasing the emirate's tourism offerings at IMEX Frankfurt 2026, a leading global exhibition for the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. The event, taking place from 17 to 22 May in Frankfurt, Germany, is part of Ajman's strategic plan to enhance its international presence in both business and leisure tourism sectors.

The department's participation aims to attract investment opportunities and high-value partnerships from European and global markets, aligning with Ajman Vision 2030 to diversify the economy and promote sustainable tourism growth. Ajman's delegation includes government and private sector entities such as Ajman Chamber, Ajman Saray, and Fairmont Ajman, reflecting a collaborative effort to support and enhance the tourism sector's competitiveness.

Mahmood Khaleel Al Hashmi, Director General of Ajman Department of Tourism, Culture and Media, emphasised the significance of this participation as a strategic platform to strengthen Ajman's presence in international business tourism. He noted the importance of European markets, particularly Germany, in Ajman's promotional plans. "Our participation in this global event comes as part of our ongoing efforts to showcase Ajman's tourism product and highlight the emirate's advanced infrastructure, world-class hospitality facilities, and integrated tourism experiences," he stated.

Ajman's involvement in international events like IMEX Frankfurt reinforces its position as a comprehensive tourism destination, combining hospitality, cultural, and leisure experiences, and attracting visitors and investors worldwide

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