Abercrombie & Kent Travel Group (AKTG) hosted its most ambitious 100 Club event in Chicago, welcoming over 300 attendees, including 200 travel advisers and 100 AKTG staff. The event, held at The Ritz-Carlton and The Peninsula, marked the largest gathering in the event's history and was the first under AKTG's unified banner.
The highlight of the event was the unveiling of the revived Cox & Kings brand, the world's oldest travel company, acquired by AKTG in 2020. The reintroduction signifies a major expansion for AKTG, with launches planned in Australia by early summer and the US later in 2026.
Senior leaders from AKTG's brands, including Abercrombie & Kent, Crystal, and Ecoventura, presented the group's strategic direction and investment plans. The programme included one-to-one appointments with AKTG's destination representatives, providing advisers and media with direct access to the operational teams.
A&K Sanctuary announced its most expansive growth phase, with new properties opening in Uganda, Peru, Botswana, Kenya, and a luxury riverboat on the Nile. Crystal revealed details about its upcoming ocean ship, Crystal Grace, set for delivery in May 2028.
Debra Fox, Chief Sales Officer - Trade, AKTG, emphasised the importance of the event, stating, "100 Club is about bringing together the people who define our business and creating space for real, informed conversations."
The event also featured private Chicago experiences, reflecting the insider knowledge that defines A&K journeys worldwide
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