Al Masaood Automobiles, the authorised distributor for INFINITI in Abu Dhabi, Al Ain, and the Al Dhafra Region, has announced the renewal of its partnership with Viya, a leading golf operator in the UAE. This collaboration aims to bolster the brand's association with golf and support premium sporting platforms across the region.

The partnership highlights Al Masaood Automobiles' commitment to Abu Dhabi's sporting community through INFINITI, a brand synonymous with performance and precision. With golf attracting a global audience, the alignment between INFINITI's values and the sport's focus on craftsmanship and excellence is evident. This partnership also supports Abu Dhabi's profile as a hub for world-class sporting events and experiences.

Viya manages several prominent golf courses in the capital, including Yas Links Abu Dhabi, Yas Acres Golf & Country Club, and Saadiyat Beach Golf Club. These venues cater to a diverse golfing community, from amateurs to professionals competing internationally.

As part of the partnership, Al Masaood Automobiles will showcase INFINITI vehicles at these golf venues, allowing members and visitors to experience the brand firsthand. The company will also provide logistical support, ensuring smooth operations during events.

Irfan Tansel, CEO of Al Masaood Automobiles, stated, “Our partnership with Viya is a natural extension of our commitment to Abu Dhabi's golfing community, helping sustain the premium sporting experiences the city is known for.”

Zohaib Haider, Head of Event Sales & Strategic Partnerships at Viya, added, “Our collaboration with Al Masaood Automobiles and INFINITI is built on a shared commitment to excellence and innovation, enhancing the journey for our members and guests.”

This renewed partnership promises to further enrich Abu Dhabi's golfing landscape, fostering community engagement and promoting active living

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