Aloja, a dynamic pricing platform for tours and activities, has successfully raised $1.4 million in a funding round led by Lanai Partners and Archipélago Next Ventures, with Decelera Ventures also participating. The funds will aid Aloja's international expansion, product development, and integration with reservation systems like Bókun and Ventrata.

Launched in 2025, Aloja's AI-driven pricing system autonomously adjusts prices based on demand, offering a modern solution to the static pricing models still prevalent in the experiences industry. This innovation allows operators to optimise income by considering factors such as booking windows, cancellations, and group demand, whilst maintaining control through customisable pricing parameters.

Jeroen Merchiers, General Partner of Lanai, expressed confidence in Aloja's potential to enhance efficiency and service delivery in the sector. Miguel Quintanilla of Archipélago Next Ventures highlighted the team's ability to address significant industry challenges with a scalable solution.

Aloja's platform currently manages over 15,000 bookings monthly, with a Gross Booking Value exceeding $2 million. The company reports that its clients have seen a 17% revenue increase within three months, a one-third reduction in cancellations, and a 10 percentage-point rise in advance bookings.

Founded by Daniel Pino and Daniel Cabra, Aloja builds on their decade-long experience in the tours and activities sector.

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