Amadeus, a leader in travel technology, has signed a global agreement with Myrealtrip, Korea's top online travel platform, to enhance their strategic partnership and drive innovation in the travel sector. The collaboration aims to deploy Amadeus' AI-powered solutions to improve retailing, personalisation, and operational efficiency for Myrealtrip.

The agreement, formalised at a ceremony in Amadeus' Singapore office, will see the expansion of non-air content, such as hotels and tours, on Myrealtrip's platform. This move is expected to offer travellers a more comprehensive and personalised journey. Additionally, the partnership will explore the use of Amadeus Hey!, a traveller engagement tool, to enhance communication and services throughout the travel experience.

Donggun Lee, CEO of Myrealtrip, highlighted the significance of this collaboration, stating, "By collaborating closely on AI-driven capabilities, advanced search, and an expanded portfolio of non-air content, we are strengthening our technology capabilities as an AI-native travel platform."

Renaud Nicolle, Senior Vice President, Travel Sellers, APAC, Amadeus, added, "As AI continues to transform the travel ecosystem, we’re focused on enabling partners with the intelligent, connected capabilities needed to personalise experiences and drive smarter operations."

This agreement underscores both companies' commitment to innovation and positions Amadeus as a key technology partner in Myrealtrip's growth strategy. Founded in 2012, Myrealtrip has grown to over 10 million registered users and achieved its first annual profit in 2024

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