New data from Amadeus Travel Intelligence reveals that international air travel to Vietnam rose 11.1 percent at the end of the first quarter of this year, compared to the same period last year.
A closer look at the figures shows the growth is more sustained than the headline number implies, as a larger share of the travel is accounted for by emerging source markets.
South Korean travel to Vietnam fell by 4.6 percent in March but, despite this decline, the East Asian nation remains Vietnam's largest source market, accounting for 31.5 percent of all arrivals.
Some markets stood out with sharp increases in 2026 from last year, and regional travel is surging.
It should be noted that the Philippines, Hong Kong and Singapore are all posting some of the steepest growth.
At the same time, long-haul demand is strengthening, with Canada, Australia, and the United Kingdom each up by more than a fifth from last year.
Europe also illustrates how varied the picture has become: while the United Kingdom grew 21.5 percent, France softened over the same period, a reminder that demand is shifting market by market rather than moving in a single direction across a region.
Notable source markets
Several of Vietnam’s largest established sources grew broadly in line with, or just ahead of, the overall market, showing that the diversification is building on a stable base of demand.
According to Amadeus’ vice-president for hospitality in APAC Paul Wilson: “Vietnam is one of the key travel destinations globally, and it has been for some time. Even the most established destinations are subject to changing patterns of demand, and our data reveals subtle but hugely influential shifts in where travelers are coming from.”
Wilson added that a more diversified set of source markets like that seen for Vietnam makes destinations more resilient to unexpected drops in any one country.
He said: “For hoteliers and destinations, the ability to see these nuanced traveler patterns are key to drive demand and understand what travelers are visiting. A broader and more varied traveler base also calls for more nuanced, market-specific campaigns, offers and products to appeal to each audience."
