Saudi Arabia’s AROYA Cruises has unveiled a completely redesigned website aimed at transforming the way guests discover, book and manage their cruise holidays, marking another milestone in the cruise line's growing digital transformation. The new platform, available globally in both English and Arabic, brings every stage of the customer journey into one connected digital ecosystem.
From trip planning and reservations to online check-in, guest services and personalised travel management, the website is designed to deliver a smoother and more intuitive experience across desktop, tablet and mobile devices. Integrated with AROYA's booking system, customer relationship management (CRM) platform and operational systems, the website also creates a consistent digital experience across multiple touchpoints, including the web, mobile devices, onboard kiosks and digital signage.
“Our refreshed website opens the door to smoother discovery and planning, making each step of the guest journey simpler, more personal and more connected,” said Sture Myrmell, President of AROYA Cruises. It reflects the attention to detail that defines the AROYA experience and our commitment to shaping a cruise experience built around the preferences of today's guests, he added.
The redesigned platform streamlines the booking process, allowing guests to complete reservations in fewer steps while offering richer destination guides and detailed information about onboard experiences, dining, entertainment and shore excursions. The enhanced content is designed to help travellers explore their options and tailor their holidays before they even step onboard. Beyond booking, the website serves as a personalised travel hub where guests can manage reservations, update their profiles and complete online check-in ahead of departure, creating a more convenient pre-cruise experience.
The launch reflects AROYA Cruises' continued investment in digital innovation as it expands its position in the regional cruise market, ensuring that the online experience matches the premium service offered onboard.
