The Ascott Limited, a wholly owned lodging business unit of CapitaLand Investment, has announced a significant investment in AI-ready infrastructure to lead in agentic commerce. Collaborating with Accenture, Amadeus, and EHL Hospitality Business School, Ascott aims to revolutionise how travellers plan and book their stays through intelligent agents.
Ascott's strategic partnerships focus on three key areas: technology, distribution, and talent development. Accenture will enhance Ascott’s chatbot, Cubby, transforming it into a personal travel agent capable of planning itineraries and completing bookings. Amadeus will implement its Central Reservations System, allowing Ascott to offer detailed property attributes to guests and AI agents. EHL will develop training programmes to equip Ascott's workforce with the necessary skills to maintain brand standards and service philosophy.
Kevin Goh, CEO of Ascott, highlighted the importance of this initiative, stating, “Distribution shifts, labour pressures, and rising guest expectations are reshaping hospitality. AI can power our operations, but only our people can exercise the judgement that turns a stay into a memory.”
The move is part of Ascott’s broader strategy to enhance AI capabilities across marketing, revenue management, and sales. Since launching Cubby in 2023, the digital concierge has handled over 900,000 guest enquiries, improving booking outcomes. Ascott's investment in AI aims to deliver stronger booking values, greater efficiency, and improved AI visibility, positioning the company at the forefront of the evolving travel landscape
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