Arabian Travel Market (ATM) 2026 is set to take place from 14 to 17 September at the Dubai World Trade Centre, showcasing Dubai's resilience and global connectivity in the tourism sector.
The event aims to bring together the international travel community during a crucial period for the industry, highlighting Dubai's ability to maintain business continuity and operational excellence.
The conference programme will focus on resilience, crisis preparedness, traveller confidence, and innovation, with sessions across the Global Stage, Future Stage, and Experience Hub. Danielle Curtis, Regional Portfolio Director at RX Global, emphasised the importance of ATM as a platform for reconnecting the travel and tourism community, stating it is a "key priority" to drive meaningful dialogue and strengthen partnerships.
Dubai's tourism sector has remained robust, supported by strategic government initiatives and a strong public-private sector collaboration. Hoor Al Khaja, Senior Vice President at Dubai Corporation for Tourism and Commerce Marketing, noted that Dubai's approach is rooted in "long-term planning, agility and strong collaboration," ensuring the city remains open and operational.
The event will also address the return of air connectivity, with Emirates restoring 96% of its global network. The UK and Australia have lifted travel warnings to the UAE, further boosting confidence in the region's tourism recovery.
Under the theme "Travel 2040: Driving New Frontiers Through Innovation and Technology," ATM 2026 will explore challenges and opportunities in international tourism, focusing on sustainable growth strategies. The event promises to support the future growth and resilience of global tourism by fostering collaboration among industry leaders, policymakers, and innovators
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