Australia’s ‘This is Gold Coast’ to boost business events revival
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Destination Gold Coast will host 80 professional conference organisers, decision-makers, and media representatives this week for ‘This is Gold Coast’, a three-day familiarisation to showcase the Gold Coast’s purpose-built infrastructure to create memorable and extraordinary business events.
The 2022 program, from 21 – 23 June, will be the largest hosted by the city since before the pandemic.
Destination Gold Coast CEO Patricia O’Callaghan said ‘This Is Gold Coast’ was perfectly timed to capitalise on the pent-up desire for delegates to meet again face-to-face. “Business events is a sector built on face-to-face interaction, and we are hearing loud and clear from our partners and delegates that nothing beats human connection,” O’Callaghan said.
“This annual event is a cornerstone for the business events sector, and this year, we are incredibly proud to showcase some of the Gold Coast’s newest accommodation and event spaces blended with fresh experiences and offerings.
“80 fully hosted buyers hailing from domestic and international markets will get the opportunity to connect with our local partners and rediscover a city that is quickly becoming a hub of visionary thinking and one of world’s most exciting business events destinations.
Innovation, creativity, and entrepreneurship will be front and centre this year with the program accelerated by a robust Knowledge Program that will showcase the innovation and entrepreneurship that is shaping the Gold Coast into a smart and sustainable city of the future.
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