Colombia’s national airline Avianca, has announced this week that, due to passenger demand for more personalised products it has updated its bookings process by adopting Amadeus’ Altéa NDC (New Distribution Capability) solution.
The new contract between the two companies comes under Amadeus’ NDC-X program, which inifies all NDC activities across the Amadeus network. And By incorporating the Altéa NDC software, the first South American carrier to do so, Avianca will be able to utilise different merchandising techniques across all of its channels.
Avianca will be able to mix its ancillary services into the new “NDC booking flow” giving the carrier access to bookings from travel agencies and metasearch companies, allowing it to up sell products to third parties and the traveller.
“Amadeus Altéa NDC will allow us to offer our customers an enriched content of products and services”
“Amadeus Altéa NDC will allow us to offer our customers an enriched content of products and services,” says Silvia Mosquera, executive VP of sales & marketing at Avianca. “To start with, we will use Amadeus Altéa NDC to make our content available directly on Skyscanner’s desktop and mobile channels. Then we expect to extend the solution to other partners in our ecosystem.”
“Our Altéa NDC solution will help Avianca extend its reach,” added Vicky Huertas, commercial VP of Airlines for Latin America & Caribbean at Amadeus. “We already provide Avianca with a wide range of IT solutions and we’ll now enable its omni-channel approach with Altéa NDC. This will allow Avianca’s content to be available via NDC XML connectivity to meta-search engines, travel agencies, and technology providers.”
“Our objective is to drive adoption of NDC in the industry, and to make it work for airlines, travel sellers and other industry players”
Gianni Pisanello, VP of the NDC-X program at Amadeus, said: “It’s fantastic to have more and more airlines working with us within our NDC-X program. Through Altéa NDC, we are working with airlines to further develop the technology that will enable them to distribute exciting new offers using the NDC standard. Our objective is to drive adoption of NDC in the industry, and to make it work for airlines, travel sellers and other industry players.