Azamara Club Cruises announces a major development to its destination programme

TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

Azamara Club Cruises, announces a major new development to its destination programme – ‘Stay Longer, Experience More’.

Azamara Club Cruises continues to offer ‘Destination Immersion’ and still includes the brand’s signature longer stays and more overnights, but will now go beyond that to include three pillars that collectively provide an extraordinary experience on land and at sea:

Immersive Itineraries: An expanded portfolio of World Events and Themed Voyages will be offered, taking guests to the Monaco Grand Prix, the World Cup, British Open, the Venice Redentore Festival, as well as wine and yoga themed voyages with more to come.

Cruise global, connect local destination experiences: This umbrella programme includes land programmes with a variety of shore excursion groupings such as ‘Nights Local’ for nightlife experiences, be it the theatre, a local pub, or a cultural performance, or ‘Meet Local’, which offers immersive cultural experiences that provide people to people connections at the homes, farms and villas of local families.

Boutique hotels at sea: A destination focused programming onboard, ranging from local culinary and beverage selections, to travel movies, lecturers and panel discussions on destinations and other relevant topics, as well as entertainment.

Announcing the new programme, Larry Pimentel, president and CEO of Azamara Club Cruises; said: “Within this evolved positioning, there are two powerful guest deliverables. The first is we’re shifting from enabling our guests to immerse themselves in the destination, to delivering over one thousand new and existing destination experiences for guests to select from in more than 70 countries.”

Pimentel continues: “These experiences provide the second powerful deliverable:one-to-one human connection. Our on-land product will be curated to ensure guests get to connect in a personalised and unique way with the people in the destinations they visit, this may occur through people to people interaction, cultural experiences, enjoying local food and drink, music, events and so on.”

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