BestCities enter 20th anniversary as Madrid takes Global Forum baton

BestCities have reached a monumental 20th anniversary milestone off the back of the 2019 Copenhagen Global Forum success, as Madrid takes the baton for the year ahead. The alliance is celebrating 20 years of bringing experience and knowledge to the meetings industry and creating connections and legacy with their clients and destination collective across the last two decades.

A new umbrella tag line for the alliance has also been unveiled to mark the new decade: ‘Today’s Cities Shaping Tomorrow’s World.’ The new mantra stems from the organisation’s dedication to harnessing the power of collaboration and community to create positive impact through business events.

Lesley Williams, managing director of BestCities said: “Meetings may have changed significantly over the last 20 years – but I believe that their key purpose will never change – to share knowledge and cultivate purposeful relationships. How we do it may evolve, but the power of human-to-human interaction is the cornerstone of all meetings.”

The anniversary celebration follows a hugely successful Copenhagen Global Forum, which saw Copenhagen Convention Bureau and BestCities delve into the theme of ‘Exploring the Congress of the Future – Fortifying Impact’. Led by a range of internationally respected consultants and industry leaders, the programme combined engaging education sessions with lively interactive workshops analysing into the future of meetings, featuring the Danish Design Centre and futurists from Public Futures.

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