BHMAsia, which operates the X2 and Away boutique hotel brands, is expanding its presence across Vietnam.
Having entered the Vietnamese market last year, the Bangkok-based hotel group has now signed its sixth management contract in the country. Its nationwide pipeline now includes properties in Danang, Hoi An, Halong Bay and Viet Tri with a combined inventory of more than 850 keys. The projects range in size from 60 to over 230 keys and include a mix of hotels, resorts, villas and residences.
According to company CEO, Anthony McDonald, BHMAsia has been successful in Vietnam “due to the company’s philosophies and Asian culture”.
“Having been born in Asia, the company understands the way to do business here and the importance of long-term personal relationships,” McDonald said.
The sixth property signed by BHMAsia in Vietnam will also be the first to open. Scheduled to debut in Q2 2017, the X2 Vibe Hoi An Residence will form part of the New Hoi An City development. This seafront project will feature 230 residential units, ranging from one- to three-bedroom apartments and villas.
Also in 2017, BHMAsia will launch the X2 Halong Bay Hill Resort, and then in 2018 the company will open the Away Danang Thuy Tu Resort, Away Elite Hoi An Hotel and Residence, X2 Danang Resort and X2 Vibe Viet Tri Hotel. And further expansion is planned; the group expects to have more than 10 projects under development by the end of the year, and 16 by the end of 2017.
“We are building a team to support the new openings planned over the next 12-24 months,” explained Simon Jinks, BHMAsia’s country manager for Vietnam. “We are very confident with the Vietnamese market, and developers and investors see great value in our brands and what value we can bring to their projects.”