View of the statue of Dordenma Big Buddha near Thimpu in the Himalayan Kingdom of Bhutan
Bhutan is set to host its first-ever Bhutan International Travel Mart (BITM) from 11 to 13 June 2026 in Thimphu, aiming to strengthen its position as a high-value, sustainable travel destination. Organised by Bhutan's Department of Tourism, the Ministry of Industry, Commerce and Employment, and the Association of Bhutanese Tour Operators, the event will connect international buyers and media with Bhutanese tourism partners.
The BITM will serve as a B2B platform, offering pre-scheduled meetings, product showcases, and networking opportunities. This initiative aligns with the increasing demand in the UK for sustainable and experiential travel. Damcho Rinzin, Director at the Department of Tourism, emphasised that BITM is "not merely an exhibition, but a platform to engage directly with global partners."
A key highlight of the event will be the introduction of the Gelephu Mindfulness City, a development focused on wellness and sustainability, expected to attract high-value tourism. The BITM supports Bhutan's 'High Value, Low Volume' tourism strategy, promoting regenerative tourism and authentic cultural experiences.
Kinley Gyeltshen, Chairman of ABTO, noted the importance of BITM for international partnerships, stating that it provides a direct platform for global buyers to build relationships with Bhutanese operators. The event is expected to become an annual fixture, enhancing Bhutan's global tourism ties and offering UK travel professionals opportunities to expand their high-value portfolios
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