Bob W, a tech- and AI-powered hospitality operator, has announced a long-term lease agreement with Bloom Street Hotel Limited for a new 83-unit aparthotel in Manchester city centre. This development marks a significant step in Bob W's expansion across the UK and Ireland.
The new aparthotel, located at Bloom Street, will transform a former ground-level car park into Bob W Manchester City Centre. Scheduled to open in Summer 2027, the property will feature 83 self-contained studio apartments over 2,400 square metres, with shared amenities such as a lobby lounge, washateria, and luggage storage. Construction is already underway.
Situated on the border of Manchester city centre and Salford, the aparthotel offers easy access to landmarks like Manchester Cathedral and the AO Arena. The location also boasts excellent transport links, with Manchester Victoria station less than a ten-minute walk away.
Philip Grace, Chief Development Officer at Bob W, commented, “Manchester is one of the UK’s most dynamic and fast-growing cities, with strong demand from both business and leisure travellers. Securing a prime city centre site for a ground-up development is an exciting milestone for us as we continue to scale our presence across Europe and the UK.”
Bob W's model blends the design standards of a lifestyle hotel with the flexibility of a short-term rental. With over 100 assets and 7,000 apartment units and hotel rooms across Europe and the UK, Bob W continues to expand through leases, conversions, and new-build opportunities, aiming to support its next phase of growth
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