Bombay Brasserie, a modern Indian brasserie under Charcoal Concepts, has appointed K. Riju Nair as its new Brand Head. Nair will oversee the brand's ambitious expansion across India, aiming to increase its portfolio to over 41 restaurants within the next eight years. This initiative includes the launch of Bombay Brasserie 2.0, which focuses on enhancing customer experience, operational excellence, and long-term profitability.
With 26 years of experience in brand management and business development across India, the UK, Bahrain, and Oman, Nair brings a wealth of expertise to the role. His previous positions include Chief Operating Officer at Living Liquidz, where he achieved a 12% growth in same-store sales, and leadership roles at 1441 Pizzeria, Yum India, and Pizza Hut UK.
Bombay Brasserie 2.0 will debut at a designated outlet, setting the stage for future restaurant openings. This new format will feature open fire grills, live cooking stations, and a dedicated cold kitchen, offering a versatile dining experience from breakfast to dinner. A new coffee station will also be introduced, enhancing the brasserie experience.
The 12th Bombay Brasserie, set to open at The Ecoworld Bangalore, will be the first to implement this new philosophy. As the brand expands, it aims to maintain consistency whilst adapting to local markets and guest preferences. Nair's vision is to translate this evolution into a scalable and sustainable business model, ensuring the brand's progressive Indian identity remains intact.
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