Booking.com has announced the inaugural launch of the Booking Explorers campaign, unveiling a series of powerful stories by leading personalities in Asia Pacific to re-ignite travel inspiration once more.
Travel remains fundamental to people’s lives – to explore and experience our world is an innate human need. With travel now under strong consideration and vaccination programmes slowly gaining momentum in Asia, the campaign is a celebration of the trailblazers and explorers amongst us, showcasing how they have remained explorers at heart and continue to responsibly experience the best our world (or their backyards) has to offer, despite challenges brought about by the pandemic.
The campaign showcases Amazing Race Australia winners, Tim and Rod, who have travelled the world proudly representing the freedom to love and who advocate making travel more inclusive for the LGBTQ+ community. Before the pandemic, Indian multiple Grand Slam Champion, Sania Mirza, was a global citizen that pursued a successful professional career in tennis. Korean alternative pop band, Leenalchi, connected people through the power of their music, traveling the world to find inspiration for new songs and interacting with global fans.
Rising style icon and global fashion model, Chau Bui, calls Vietnam home but has traveled from Seoul to Paris, New York and Milan to find inspiration for her unique style. In Paris, famed Japanese illustrator Kaori Watanabe expanded her mental comfort zones through travel and used this new perspective to create art that transports us to faraway lands.
The Explorers campaign is a celebration of their mindset and spirit of travel – embodying a relentless desire to experience and explore, in spite of the challenges brought about by the pandemic.
“As we begin thinking about a return to travel, this campaign is a heartfelt reminder of its transformational impact and celebrates the spirit of travel through the voices of our Explorers,” said Laura Houldsworth, managing director and vice president for Asia Pacific.