BookLogic and Triptease partner to drive direct bookings

BookLogic has announced it has integrated Triptease’s Direct Booking Platform, including the infamous Price Check widget.

This new integration will help BookLogic’s 1,500 client hotels to drive more direct bookings by giving website viewers on-site visibility of how the hotel’s prices compare to up to three leading OTAs. Hotels will also be able to detect when a guest is about to leave the site, and give them a message reminding them booking direct is best.

Price Check is a smart widget that sits on hotel websites and displays prices from across the web in real-time. This reduces uncertainty surrounding a hotel’s direct price, saving consumers research time and giving them the confidence to book direct. The widget can also provide automated discounts if and when it detects a disparity with an OTA.

In addition, BookLogic’s clients will also get access to all the data and analytics collected by Triptease covering everything from widget appearances to disparities. This allows hotels to track what prices are displayed across the web and act on any unexpected issues within minutes.

“It’s more important than ever for hotels to educate travellers on the benefits of booking direct and to reward those who do. Since launching in January last year we’ve been pleasantly surprised by just how effective The Triptease Direct Booking Platform has been. It’s so simple, yet just works. Our clients have continually seen their direct bookings shoot up and the amount they pay third parties fall as a result,” said Charlie Osmond, founder and CEO at Triptease. “We’re proud to partner with BookLogic to add fuel to our rocket ship and provide our platform to thousands more hotels worldwide.”

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