Frasers Hospitality’s design-driven hotel brand Capri by Fraser soars to new heights with Capri by Fraser Takes Flight, a social media campaign across Southeast Asia and Australia.
This initiative celebrates the upcoming opening of Capri by Fraser, Penang in Malaysia in the second quarter of 2026 whilst spotlighting the brand’s vibrant presence in the region.
Aligned with the brand’s tagline, Stay Curious, Stay Capri, the campaign encourages guests to embrace curiosity and adventure while enjoying limited time offers at properties in Brisbane, Johor Bahru, Kuala Lumpur, Phnom Penh, Penang, and Singapore.
According to Frasers Hospitality regional vice-president for Southeast Asia and Australia Vernon Lee: "Capri by Fraser has always been about creating experiences that resonate with today’s travellers who are curious, connected and dynamic. ‘Capri by Fraser Takes Flight’ reflects our commitment to regional connectivity and our passion for inspiring journeys across Southeast Asia and Australia."
Penang takes centre stage
Inspired by the migrating bird motifs of Penang, the campaign embodies the spirit of freedom and exploration, inviting travellers to spread their wings and discover new horizons.
These motifs, often seen in local art and architecture, pay homage to Penang’s role as a crossroad for cultures and its position along migratory routes, symbolising movement, connectivity, and the pursuit of new experiences.
Through immersive storytelling and creative visuals, Capri by Fraser brings this narrative to life across Southeast Asia and Australia.
Are you up for a challenge?
The Capri by Fraser Takes Flight video challenge is an engaging social media contest designed to reward followers with exciting prizes.
Participants can join by spotting hidden birds in weekly challenge posts across Capri by Fraser participating properties’ official social channels.
30 winners will be selected to enjoy a two-night stay at Capri by Fraser, Penang, making this challenge a fun way to connect with the brand and be among the first to experience the brand’s newest destination.
In addition, winners of the video challenge will enjoy 500 bonus Fraser World points when they sign up as Fraser World members and tag the property on social media during their stay.
Perks for Fraser World members
To make the experience even more rewarding, Fraser World members can enjoy 25 percent off stays at all participating Capri by Fraser hotel residences across Southeast Asia and Australia during the campaign period from 4th March to 30th April.
This exclusive offer invites members to explore the region through design‑led stays while enjoying exceptional value across the brand’s regional portfolio.
Guests with a completed booking will also earn double Fraser world points for their stay during the campaign period.
