Carlson Rezidor Hotel Group has formed a new partnership with Dineout, India’s largest restaurant reservation service.
The agreement will enable Indian diners to make online bookings at the company’s hotel restaurants. This follows a pilot exercise undertaken in 2016 in which some Carlson Rezidor hotels in India had their restaurants and bars promoted on the platform.
“We are buoyed by the success of our pilot project with Dineout and see many more opportunities of success with our continued partnership,” said Sandy Russell, Carlson Rezidor’s vice president of Asia Pacific. “The technology exposes customers to more brand experiences through their devices and social media, while helping our hotels and their F&B outlets achieve greater competitive advantage.”
Carlson Rezidor is one of the biggest hotel operators in India, with a portfolio of 140 hotels either operational or under development across 60 cities, including 16 state capitals. This means that the company also has a huge collection of restaurants in the country, which will now be bookable via Dineout’s table reservation system.
“Our partnership with Carlson Rezidor Hotel Group has been a very fruitful one and we are looking forward to helping them accelerate their growth in their F&B segments this year,” said Ankit Mehrotra, co-founder of Dineout. “The Indian F&B market is changing every day, and the discerning Indian diner is spending more time and money dining out.
“Our table reservation and restaurant marketing operations have seen tremendous growth. We will be leveraging our experience in the industry to help the Group’s offerings realize their potential for visibility and growth,” he added.