Philippine low-cost carrier Cebu Pacific was recently recognised by the Philippine Textile Research Institute of the country’s Department of Science and Technology (DOST-PTRI) for the way it has promoted local weaving traditions into the context of travel and tourism.
At the recently concluded National Textile Convention (TelaCon) at the Philippine International Convention Centre, Cebu Pacific was hailed for its Discover PH QR Flight Codes campaign.
During the event, the airline and DOST-PTRI also announced their partnership to further promote local weaving and develop initiatives that support textile communities.
Weaving technology and heritage patterns together
The Flight Codes initiative transformed traditional weaving patterns into functional QR codes that travellers could scan in order to learn more about the cultures behind them.
The initiative showcased Binakol from Ilocos Norte, Ramit from Occidental Mindoro, Hablon from Iloilo, Patadyong from Antique, and Yakan from Zamboanga, providing travelers with digital access to the stories behind these indigenous textiles.
Cebu Pacific chief marketing customer experience officer Candice Iyog said: “As an airline that bridges people and places, we see it as part of our mission to not only carry travelers to their destinations but also immerse them in the rich cultural heritage of the Philippines. Supporting local artisans allows us to preserve their craft while encouraging deeper cultural appreciation.
DOST secretary Renato Solidum Jnr emphasized the importance of such collaboration in fostering sustainability.
He said: “We discussed our shared responsibility in moving towards sustainable systems and a circular economy. With dedication, we can lead this transformation, reducing resource intensity and strengthening a value chain that benefits all, bridging economic and social divides.”
