Cendyn, a global hospitality technology company, has announced a strategic leadership reorientation under CEO Michael Bennett, who assumed the role in late 2025. This move is designed to address the evolving challenges in hotel marketing, particularly those posed by AI-powered booking channels and changing traveller behaviours.
Bennett, who has been with Cendyn for a decade, emphasised the importance of understanding the operational realities faced by hoteliers. "Our new leadership team has sat on both sides of the vendor relationship," he stated, highlighting their experience in managing hotel operations and technology solutions. This insight is crucial as Cendyn aims to bridge the gap between technology promises and practical delivery.
The restructured team focuses on providing proactive account management and commercial consultation, ensuring that hoteliers can respond effectively to new demand signals. Cendyn Managed Services offers hands-on optimisation and strategic guidance, with success measured by revenue outcomes rather than renewals.
Victoria Curley, Head of Commercial at Roomzzz Aparthotels, praised the partnership, noting the structured dialogue around goals and CRM usage. Jenna Villalobos, Chief Revenue Officer at Outrigger Hospitality Group, echoed this sentiment, citing a clear direction from Cendyn's leadership that has translated into tangible results.
Pierre Langelotti, Director of E-Commerce at ONYX Hospitality Group, remarked on the improved support in Asia, which has reduced operational friction and allowed a focus on future opportunities. As Cendyn transitions to its latest CRM platform, the company aims to elevate the digital experience for guests.
Cendyn, established in 1996, continues to evolve its product suite to support hotels across the guest journey, ensuring they remain competitive in the next generation of AI-driven channels
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