Chatrium Hotels & Residences, a leading independent Thai luxury hotel group, has reported a remarkable 293% increase in transaction value per user following the implementation of Profitroom's integrated platform across its 11 properties in Thailand, Myanmar, and Japan. This strategic move, announced during the Hospitality Tech Conference 2026 in Bangkok, has also resulted in a 149% rise in session conversion rates and a significant reduction in dependency on Online Travel Agencies (OTAs).

The deployment of Profitroom's platform has transformed Chatrium's operations by integrating six key modules, including Booking Engine 360 and Conversion-Optimised Websites. This integration has allowed Chatrium to manage distribution, pricing, and guest engagement more effectively, redirecting three hours per hotel per day from manual tasks to enhancing guest services.

Supasin Limcharoen, Director of Data Analytics at Chatrium, highlighted the impact of the platform, stating, "Profitroom has been a game-changer for Chatrium Hotels & Residences. Their intuitive platform and data-driven insights have empowered us to significantly increase our direct bookings and enhance our guest engagement."

The success of this initiative sets a new standard for hospitality in Southeast Asia, showcasing the benefits of a unified technological approach. As Chatrium prepares to open its first full resort, Chatrium Rawai Phuket, in 2026, the group plans to leverage the proven Profitroom ecosystem from day one, ensuring a competitive edge in the market

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