• NEWS
    • SUBSCRIBE TO TD
    • ADVERTISE WITH US
  • EVENTS
    • THIRSTY THURSDAY
      • RSVP PORTAL
    • VIDEOS
    • PHOTOS
    • COMPETITIONS
    • TRAINING
    • CONFERENCES
  • JOBS
    • SEARCH FOR JOBS
    • POST A JOB
  • EVERYTHING TD
    • About TD (Travel Daily Media)
    • Advertise with TD
    • What is Native Content?
    • Executive team
      • Gary (Founder/CEO)
      • Chris (GM & Managing Editor)
      • Mali (Finance Mgr)
    • Content team
      • Kristin (Senior Editor)
      • Kanchan (Editor)
    • Sales team
      • Anthony (Regional Director-APAC)
      • Paul A (BDM-Asia)
      • Martin (BDM-Asia)
      • Paul M (BDM-Bangkok)
    • Events team
      • June (Director)
      • Arlene (Snr Events Mgr)
      • Krystal (Attendee Relations)
      • Zy (Snr Sales Mgr)
      • Mary (Snr Sales Mgr)
      • Arjay (Snr Sales Exec)
  • SELF SERVICE
    • 2023 TD Media Kit
    • Submit Press Release
    • Self Service portal
    • Upload your Travel Blog

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS/SECTORS
  • FEATURES
    • Partner Articles
      • Airlines / Airports
      • Car Rental
      • Conferences
      • Cruising (Ocean)
      • Cruising (River)
      • Destination Management (DMC)
      • GDS / CRS
      • Hotels & Resorts
      • Hotel Management Company
      • Hotel Technology
      • HR / Appointments
      • Insurance
      • Meetings, Incentives, Conferencing, Exhibitions (MICE)
      • Travel Agents (all)
      • Travel Technology
      • Tourism Boards
    • Interviews
    • Industry appointments
    • Podcasts – Features
    • Guest Writers
    • E-Turbo News
    • PR Newswire
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Rewards Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
    • Refer Someone
    • Refer yourself
  • IWTA AWARDS
    • Awards site
    • Nominate
    • Buy tickets
    • Sponsor
Travel Daily
TourismTourism BoardsGlobal

Cheap, ain’t no more! Thailand seeks high-value tourists to boost travel

By Megha Paul On Jul 6, 2022
Guest Contributor

Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly

Share

Thailand’s hotels, businesses, and private hospitals should refrain from offering big discounts to lure tourists and focus instead on raising the country’s value as a premium travel destination, government ministers said.

Thailand has received about 2 million foreign visitors in the first six months of this year, a steady revival after its tourism industry almost collapsed due to the pandemic and more than 18 months of complex and costly entry requirements.

“We cannot let people come to Thailand and say because it’s cheap,” Deputy PM Anutin Charnvirakul said at an event at Bangkok’s main international airport to promote tourism. “Instead they should say ‘because it works, it’s reasonable’, that’s where we can increase value,” he said, echoing remarks by the country’s Tourism Minister.

Anutin likened the approach to that of luxury fashion brand Louis Vuitton. “Hold your ground. Sell premium. The more expensive, the more customers,” he said. “Otherwise Louis Vuitton wouldn’t have any sales.”

One of Asia’s most popular travel destinations, Thailand welcomed a record of nearly 40 million visitors in pre-pandemic 2019, who spent THB 1.91 trillion (USD 53.53 billion), equivalent to 11 per cent of gross domestic product. Arrivals slumped to 6.7 million the following year, and down to 428,000 in 2021, despite calibrated moves to end quarantine requirements. It is forecasting 10 million foreign arrivals in 2022.

Earlier this year, Thailand launched a long-term visa programme for wealthy foreigners and skilled workers, sticking to its plan to lure high-spending visitors, despite major jobs and business losses in tourism during the pandemic.

(Source: Reuters)

Anutin Charnvirakul
Share
You might also like
Tourism Boards

TAT raises Foreign Arrivals forecast to 25mn in 2023

Attractions & Tours

Bangkok’s riverside ICONSIAM set to be Thailand’s Iconic 2023 New Year…

Thailand considers resuming quarantine waiver for foreign travellers

Vaccination Updates

Phuket’s July reopening gets conditional approval

Prev Next

Comments are closed.

POPULAR STORIES

GetYourGuide secures USD194 million in funding

Travel demand continues strong in April: IATA

Rosakue Hospitality launches Rosa Vaydantaa in the ‘Queen of…

The UK’s Most Tech-Savvy Towns Revealed

Prev Next 1 of 5,886

PARTNER CONTENT

  • The Pavilions Phuket: A 5-star personal experience in a tranquil and romantic location

    Read More...
  • Unleash your inner explorer: Aurora Expeditions’ Antarctica 2024-2025 Season offers 25 adventure-packed itineraries

    Read More...
  • How short-term rental platforms in Asia can protect their hosts and customers

    Read More...
  • Exploring Europe seamlessly with Rail Europe’s point-to-point journeys

    Read More...
  • The Role of a Revenue Manager in Uncertain Economic Times

    Read More...
  • The ultimate guide to the 5 best resorts in the Maldives

    Read More...
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Search
MENU
  • News
  • Events
  • Jobs
  • Subscribe

MARKETS

  • Asia
  • Australia
  • New Zealand
  • India
  • Middle East
  • UK & Europe
  • USA

SECTOR

  • Airlines
  • Airports
  • Cruise
  • Hospitality
  • HR & Careers
  • Luxury Travel
  • MICE (Meetings, Incentives, Conferencing, Exhibitions)
  • Travel Tech
  • Tourism
  • Travel Agents
About
  • BOOK A SALES CALL
  • About TD (Travel Daily Media)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2023 - Travel Daily. All Rights Reserved.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?

Sign in with Google

Powered by wp-glogin.com

No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

CREATE A NEW PROFILE
SIGN IN TO EXISTING PROFILE
back

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
back

Recover your password.

back

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
      • China
      • Pacific
      • India
      • Middle East
      • UK & Europe
      • USA & Canada
    • SECTORS
      • Airlines
      • Airports
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE (Meetings, Incentives, Conferencing, Exhibitions)
      • Travel Tech
      • Tourism
      • Travel Agents
    • FEATURES
      • Partner articles
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • Hotel Technology
        • HR / Appointments
        • Insurance
        • Meetings, Incentives, Conferencing, Exhibitions (MICE)
        • Travel Agents (all)
        • Travel Technology
        • Tourism Boards
      • Interviews
      • Industry appointments
      • Travel Bloggers
      • Podcasts – Features
      • Mergers & Acquisition
        • Buyers/Investors wanted
        • Business for sale
        • News
  • EVENTS
    • Thirsty Thursday
      • RSVP Portal
    • Photos
    • Videos
    • Webinars
    • Competitions
    • Conferences
  • JOBS
    • Search for Jobs
    • Post a Job
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Reward Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
    • Refer Someone
    • Refer yourself
  • IWTA AWARDS
    • Awards site
    • Nominate
    • Buy Tickets
    • Sponsor