Chelsea Football Club's international fan engagement programme, The Famous CFC, made its Vietnam debut at Ascott Tay Ho Hanoi, featuring Chelsea legend Jimmy Floyd Hasselbaink. Held on 17 and 18 April 2026, the event brought together more than 300 fans and Ascott Star Rewards members for a series of immersive experiences, including a fireside chat and the newly introduced Night with the Blues event.
The event marked Hasselbaink's first official club visit to Vietnam, a significant milestone for the local Blues community. The programme concluded with a gathering at the Ho Tay Ballroom, where Hasselbaink headlined an evening filled with fan games, chants, and a dinner prepared by the hotel's culinary team. "Spending the weekend with so many Chelsea fans in Hanoi was an amazing experience," Hasselbaink said, highlighting the passion for the club.
John Rogers, Head of Partnerships at Chelsea Football Club, praised the event, stating, "Hanoi showed exactly what The Famous CFC presented by Ascott is all about." The event also marked the official debut of Ascott Tay Ho Hanoi's international convention centre, featuring the largest pillarless ballroom in Hanoi.
The programme included a coaching session for young beneficiaries of the Centre for Supporting Community Development Initiatives, reflecting The Famous CFC's focus on community engagement. Tan Bee Leng, Chief Commercial Officer of Ascott, emphasised the unique experiences offered, noting Vietnam's importance as a market for new openings.
For more information on upcoming editions of The Famous CFC, visit Ascott's website
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