Temple of Heaven, Beijing, China. Joyce YPP / Shutterstock.comChina Daily and the Beijing Municipal Bureau of Culture and Tourism have launched the China Bound • Beijing English-language smart travel platform, unveiled at the World Conference on Tourism Cooperation and Development in Beijing on 9 September. This initiative aims to provide overseas visitors with comprehensive travel services, from planning itineraries to navigating the city.
The platform, accessible via an English-language website and mini-programmes on Alipay and WeChat, offers a one-stop service for discovering Beijing's rich cultural heritage and modern attractions. It features nine sections, including "Uniquely in Beijing," "Taste of Beijing," and "Living Traditions," providing a vibrant portrayal of the city. The website is optimised for both desktop and mobile devices, ensuring a seamless user experience.
The Alipay and WeChat mini-programmes offer itinerary planning, ticket bookings, accommodation reservations, and smart translation services. Users can also utilise Kuki, the panda AI assistant, for personalised travel guidance and intelligent assistance.
The launch event was attended by notable figures such as Sima Hong, vice-mayor of Beijing, and Olaf McKay, mayor of Valletta, Malta. The platform's introduction coincides with a surge in inbound tourism to Beijing, with visitor numbers and spending increasing by 324% and 397% respectively in the first seven months of 2026.
China Daily is committed to enhancing international tourism services and fostering cultural exchanges. The China Bound • Beijing platform aims to provide high-quality content and engaging storytelling, bridging the gap between international visitors and Beijing's unique charm.
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