Hyatt will bring its new lifestyle hotel brand, Hyatt Centric, to China in the coming years.
The company revealed plans for the Hyatt Centric Boao Gold Coast and Hyatt Centric Sanya Yazhou Bay, both of which will be located in Hainan province.
These are part of a broader expansion of the brand that see 12 more Hyatt Centric hotels added worldwide by the end of 2019. The exact opening dates of the two Chinese properties was not revealed.
Hyatt Centric is expected to make its Asia Pacific debut in 2018 with the opening of a hotel in the Ginza area of Tokyo. The concept will then be introduced to Australia in 2019 with the launch of Hyatt Centric Hobart. Other Hyatt Centrics will open in France, Turkey, Senegal, Qatar, the US and Barbados over the next three years.
“Since its launch in 2015, the Hyatt Centric brand has proven to be one of our fastest-growing lifestyle brands,” said Steve Haggerty, Hyatt’s global head of capital strategy & franchising.
“Our aggressive expansion plans for the brand were born out of a need to increase our brand presence where our guests travel most, and the hotels in the Hyatt Centric brand pipeline will allow us to meet that need and further connect with millennial-minded guests in the upper-upscale lifestyle segment.”
Hyatt Centric is currently present in 14 destinations, mainly in the US.