Chiva-Som has announced the launch of a new wellness resort, Zulal Wellness Resort, in Qatar. It is being branded as the largest wellness destination in the country, the first full-immersion wellness resort in the Middle East and the first centre for traditional Arabic integrative medicine in the world.
Msheireb Properties, a Qatar-based developer, has appointed Chiva-Som to operate and manage the resort in Khasooma, a private coastal location to the north of the country. The location is slated to open in the second quarter of 2020.
This is the first management and operating contract undertaken by market-leading wellness resort brand Chiva-Som, whose flagship in Hua Hin, Thailand has won global acclaim. Representing a key departure for Chiva-Som, the resort will encompass a family wellness offering alongside its more familiar adults-only formula. Spanning 280,000 square metres, the resort is around one hour’s drive from Qatar’s international hub of Doha, offering excellent accessibility from across the globe.
Krip Rojanastien, chief executive of Chiva-Som International Health Resort said: “This is the first time we have embarked on a management and operating contract since the opening of our resort in Hua Hin in 1995. We have created something completely new with Zulal Wellness Resort, which is the first in the world to showcase traditional Arabic integrative medicine, while retaining the Chiva-Som DNA at every touchpoint.”