Coca-Cola India has partnered with Bangalore International Airport Ltd (BIAL) to introduce an innovative digital activation at Kempegowda International Airport, Bengaluru. This initiative, launched on 23 April 2026, allows passengers to receive a complimentary chilled Coca-Cola by enrolling in Pulse, BLR Airport's official app. The activation aims to enhance the travel experience by offering a refreshing moment amidst the journey.
The collaboration between Coca-Cola India, a leading beverage company, and BLR Airport, one of India's fastest-growing airports, is designed to seamlessly integrate digital convenience with refreshment. Passengers can easily participate by scanning a QR code displayed on digital screens within the terminals, enrolling in the app, and redeeming their drink at a dedicated Coke Zone. This approach ensures a frictionless experience for travellers.
Abhishek Gupta, Vice President of Customer Development at Coca-Cola India and Southwest Asia, highlighted the significance of airports as engaging consumer spaces. "Our partnership with BIAL is a deliberate step into that space, combining the digital infrastructure they've built with the brand trust we've earned," he stated. Devayani DV, Assistant Vice President of Performance Marketing and Advertising at BLR Airport, added that the initiative reflects their focus on creating valuable passenger experiences.
With millions of passengers passing through BLR Airport annually, this collaboration marks a significant step in Coca-Cola India's travel retail strategy, bringing the brand closer to consumers at a major aviation hub
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