Crazy Rich Asians inspires 10% increase in bookings

Gardens by the Bay
Gardens by the Bay

After the box office hit, Crazy Rich Asians, hit the theatres worldwide — the booking platform, Klook, has reported a spike in luxury travel interests and bookings.

Klook, the emerging travel activities and services booking platform, reported a sudden increase in page views and bookings for luxury Singapore experiences featured in the recently released movie Crazy Rich Asians. The Asian crossover film, directed by Jon M Chu, garnered positive reviews and made USD 26.5 million during its opening weekend.

As with most films that feature destinations, the movie left a positive mark on Singapore’s tourism sector. The landmark, Gardens by the Bay — known for being home to over one million plants and visited by the characters in the movie — has seen bookings rise by 10%. Meanwhile, a driving experience that includes similar supercars to those regularly shown in the movie has seen a 10% growth in page views.

Newton Food Centre
Newton Food Centre

Aside from featuring landmarks like Gardens by the Bay and Marina Bay Sands, the film also showed the lead characters enjoying the street food scene. Proving to be a great food tourism ‘advertisement’ — there has been a 55% increase in page views for a Singaporean street food experience since the movie was released.

“Interest in Singapore-specific activities has increased significantly”

Anita Ngai, the chief revenue officer at Klook, said: “We are continuing to see a growth in searches for Crazy Rich Asians inspired activities on our platform. Interest in Singapore-specific activities has increased significantly since the release and it’s brilliant to see that the film is having such a positive impact on tourism in Asia.

“As the demand for sightseeing in Singapore has increased, we have created a Crazy Rich Asians-inspired tour, offering tourists the chance to live like a ‘Crazy Rich Asian’ for the day.”

The tour includes a visit to Marina Bay Sands, Newton Food Centre, a private chauffeur and even a private yacht charter.

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