Chinese online booking platform Ctrip has shown a commitment to improving the travel experience of its customers this week by hooking up with online entertainment service iQIYI – to provide its Ctrip Prime members access to the online entertainment services library of content.
Under the deal, customers who become Ctrip Prime members can activate an iQIYI 8-month VIP membership and enjoy exclusive content and “members-only audio-visual experiences”, and invitations to IRL events and shows.
“iQIYI has led China’s entertainment market in the development of outstanding original content”
Whereas iQIYI Diamond VIP or QIYIGUO subscribers will be able to access a range of facilities and privileges such as the use of Ctrip’s VIP airport lounges, priority access for purchasing train tickets, discounts on hotel bookings, car reservations and discounted entry to popular attractions.
“Ctrip is delighted to work together with iQIYI to offer the best of both entertainment and travel services to our members across China,” said Sun Bo, CMO at Ctrip (below, first from left). “iQIYI has led China’s entertainment market in the development of outstanding original content, member-specific benefits and sophisticated AI technology, making them the ideal partner to help add to the experience of our Ctrip Prime members.”
The agreement comes following Ctrip’s very successful relationship with online retailer JD.com, which spawned one million new joint-members in the first seven days of the campaign.
Ctrip will be hoping for a similar level of sign-ups with iQIYI which, like a mash-up of Youtube and Netflix, hosts a mix of blockbuster entertainment, partner-generated content as well as homegrown productions from users of the service. iQIYI and Ctrip have a similar user base of young, affluent professionals which, according to Ctrip will boost the “potential synergy between the two platforms”.
“Co-operation with our network of partners is essential “
“Expanding co-operation with our network of partners is essential to maximizing the value we provide for our subscribing members,” said Yang Xianghua (above, first from right), president of iQIYI’s membership and oversea business group.