The Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi) has launched the Abu Dhabi Specialist Programme. It is an e-learning platform designed to educate travel trade industry professionals with destination-related information about the emirate through a series of online courses.
The first phase went live on 4 May in the UK, Ireland, USA, Canada, Australia, New Zealand and India. The programme will be rolled out across 17 markets in three phases with several languages. Designed specifically for industry partners like tour operators, travel agents and wholesalers, this will equip travel trade professionals with accurate and relevant information about Abu Dhabi, supporting and encouraging them to promote the destination to consumers within their markets.
Saood Al Hosani, acting undersecretary of DCT Abu Dhabi said: “This is a significant step forward and we will be able to reach a larger number of travel trade agents across the globe. This training and education platform ensures that all participating industry partners have easy and quick access to the latest content on Abu Dhabi, thus making the destination promotion aspect of their job much easier.”