Brisbane Airport Corporation (BAC), in partnership with Singapore Airlines and Tourism and Events Queensland (TEQ), has launched its first ever direct-to-consumer marketing campaign promoting the city of Brisbane to the Indian market.
Featuring former Australian cricketer and fast bowler Brett Lee, the campaign showcases destination Brisbane as a perfect spot for a holiday, capturing Tangalooma, the Story Bridge, Kangaroo Point Cliffs, Brisbane River and the CBD. The campaign will air across television, digital and social channels from now until March 2020, with a competition element giving five Indian travellers the chance to fly to Brisbane on an all-expenses paid holiday to Tangalooma Island Resort.
India is one of the world’s fastest growing outbound travel markets with more than 300,000 Indians visiting Australia last year and more than 30,000 of those visiting Brisbane in 2019.
Jim Parashos, executive general manager of aviation development and partnerships at Brisbane Airport Corporation said: “With Indian travellers seeking new destinations in Australia to visit, Brisbane Airport is excited to partner with Singapore Airlines and TEQ to showcase the hottest new city with the help of cricketing legend Brett Lee.”
David Lim, general manager of India at Singapore Airlines said: “In the coming months, we hope to interest more Indians to travel to Brisbane by educating them on its diverse offerings.”
Kate Jones, tourism industry development minister of Queensland said this campaign for Indian travellers would boost visitors to Queensland.