Destination Canada is set to sponsor this year's FT Weekend Festival, taking place on 5 September at Kenwood House, London. The event will feature acclaimed author and travel writer Paul Theroux, who will discuss his upcoming book, "True North: On the Road in Canada," on the Travel Stage. The book explores Theroux's journey from Newfoundland to Vancouver, delving into Canada's landscapes, communities, and his own Canadian heritage.

The festival arrives at a pivotal moment for Canada's visitor economy, which has shown robust growth. Recent data from Statistics Canada, in collaboration with Destination Canada, revealed that visitor spending reached $140.5 billion in 2025, with tourism GDP growing by 2.5%, surpassing the country's overall economic growth. The sector supports nearly 688,000 direct jobs and over 280,000 businesses, marking it as one of Canada's top two service exports.

Gloria Loree, Senior Vice-President, Marketing Strategy and Chief Marketing Officer at Destination Canada, commented, "FT Weekend Festival provides a fantastic platform to share a different perspective on Canada. Through voices like Paul Theroux's, we have an opportunity to showcase the people, places and experiences that shape our country."

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