Deutsche Messe inks pact with STB to set up new regional headquarters

Deutsche Messe, one of the world’s leading exhibition organisers, and Singapore Tourism Board (STB) have signed a memorandum of understanding (MoU) to establish its first Southeast Asian headquarters – Hannover Fairs Asia-Pacific in Singapore.

The new office will deepen its presence in Asia Pacific, providing greater support and expanding their trade fairs in the region. It will also look at creating new events in the medium term.

“We aim to have a solid long-term foothold in the booming Southeast Asia region and market our existing portfolio here directly. Singapore’s geographical location and strong MICE ecosystem make it an ideal destination from which to expand our presence in the region,” said Katariina Rohrbach, managing director of the newly formed Deutsche Messe subsidiary Hannover Fairs Asia-Pacific.

“Global-Asia node.”

Under the partnership, STB and Deutsche Messe will work together to develop and anchor new events in Singapore, reinforcing the country’s position as a Global-Asia node bridging markets in the East and West.

“Deutsche Messe’s decision to open regional headquarters in Singapore points to our standing as a natural base for international event organisers. Singapore’s strong MICE industry ecosystem and its deep connections with the key business sectors enable us to host some of Asia’s most impactful business events. We look forward to working with them to create and grow new best-in-class events in Singapore,” said Keith Tan, chief executive of STB.

You might also like

Comments are closed.

X
GET THE LATEST TRAVEL INDUSTRY NEWS, JOBS AND EVENTS STRAIGHT TO YOUR INBOX!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close
Do NOT follow this link or you will be banned from the site!