Dida, a global travel technology group, and SJM Resorts, S.A. have signed a Memorandum of Understanding (MoU) to promote Macao's hospitality experiences to international travellers.

The agreement was formalised at the Macao Economic, Trade and Tourism Investment Promotion Seminar in Singapore on 31 August 2026.

The partnership focuses on introducing the Grand Lisboa Palace Resort Macau and Dining Experience Package to international travel partners via Dida's global B2B distribution network.

Daryl Lee, Group CEO of Dida Holdings, highlighted the unique appeal of the Grand Lisboa Palace Resort Macau, stating, "This partnership gives our B2B partners a distinctive, story-worthy reason to introduce their travellers to Macao."

Gerard Walker, Chief Hospitality Officer of SJM, expressed enthusiasm about the collaboration, noting that it would help attract more visitors to Macau and expand SJM's reach in key overseas markets.

The signing event, part of a broader seminar, was attended by government and industry representatives, including Che Weng Keong, President of the Commerce and Investment Promotion Institute of the Macao Special Administrative Region.

The seminar showcased Macao's tourism and business opportunities, featuring a tourism showcase and networking session.

This partnership marks a significant step in enhancing Macao's visibility on the global stage, potentially increasing international tourism to the region.

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